Saturday, December 26, 2009

Lost Valentinos Augmented Reality Music Video Project

John Mayer, Eminem and Julian Perretta are three other musicians that have dabbled with AR as a way of making their music videos more compelling, but this effort from the Lost Valentinos — with each printable code representing a member of the band to be arranged as you see fit — is a great example of how to keep it tight. In addition, the band’s site doubles as a video gallery for fans to share how they interacted with the AR by uploaded webcam video clips.

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